“Creating ‘A world of playful luxury’ with handcrafted italian handbags”
“Creating ‘A world of playful luxury’ with handcrafted italian handbags”
THE SNAPSHOT
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FASHION TECH MEETS ITALIAN DESIGN
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WEB COPY AND SOCIAL CONTENT
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A LUXURIOUS, DISTINCT BRAND VOICE
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IRRESISTIBLE PRODUCT DESCRIPTIONS
Once upon a time
Fashion designer Nada Sawaya creates beautiful handcrafted Italian handbags merged with embedded NFC technology. And she wanted the world to know about them.
We highlighted a world of playful luxury across the brand, with taglines, social, website copy, emails, packaging copy, and a press release fit for launch day.
Help was at hand
We delved into values, USPs, competitor analysis, tagline creation, and strategic planning.
With the brand voice nailed, the next step was crafting website copy that would ooze whimsy and sophistication.
The day was saved
- With brand voice guidelines and tagline exploration
- Website copy and packaging copy
- Transactional emails and teaser emails
- A press release
And they lived happily ever after
- With a distinct and charming brand voice.
- Enticing product descriptions to edge out Nada Sawaya’s competitors
- A full-circle brand experience, across all marketing channels
Check it out
What They said
Nada Sawaya – CEO and DesignerI’ve tried working with other copywriters before, but I must say that I am really happy with your work. I think we are going to work together for a long time.
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