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“Creating ‘A world of playful luxury’ with Italian crafted handbags.”

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Case Story
Client: Nada Sawaya
Crafting fashion copy with class
1820
Case Story
Client: Nada Sawaya
Crafting fashion copy with class

“Creating ‘A world of playful luxury’ with Italian crafted handbags.”

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THE SNAPSHOT

  • Project management
    FASHION TECH MEETS ITALIAN DESIGN
  • Website copy
    WEB COPY AND SOCIAL CONTENT
  • Campaign copy
    A LUXURIOUS, DISTINCT BRAND VOICE
  • Whitepapers
    IRRESISTIBLE PRODUCT DESCRIPTIONS

Once upon a time

Fashion designer, Nada Sawaya created beautiful Italian handcrafted handbags merged with embedded NFC technology. And she wanted the world to know about them.

We highlighted a world of playful luxury across the brand, with taglines, social, website copy, emails, packaging and a press release fit for launch day.

Help was at hand

We delved into values, USPs, competitor analysis, tagline creation and a strategic plan.

With the brand voice nailed, the next step was crafting website copy that would ooze whimsy and sophistication.

The day was saved

  • With brand voice guidelines and tagline exploration
  • Website copy and packaging copy
  • Transactional emails and teaser emails
    A press release

And they lived happily ever after

  • With a distinct, charming brand voice.
  • Enticing product descriptions to edge out their competitors
  • A full circle brand experience, across all marketing channels

Check it out

What They said

More Samples?

We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.

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