So long, scattergun. We’ve got a more surefire strategy in mind.
Social Media Copy
SOCIAL MEDIA COPY TO STOP SCROLLING IN ITS TRACKS.
Ahhh the mysterious world of social media for business. You know you need it. But you’re not sure how to do it to get the results you want.
It’s an all-too-common tale: throw a random mix of social media messaging out there, just to see what sticks. Big no-no.
We create value-packed social media copy that’s powered by strategy. Building you a lengthy list of target prospects – and letting them spread your word for you (#winning).
We’re pretty nice. Honest.
Here’s how we’ll make your social media copy a sensational online splash:
UNDERSTANDING YOUR AUDIENCE
There’s a vast sea of online prospects out there. All waiting to be wowed by the next big thing. To be relevant you need to hit them with real tangible value. Our buyer research digs deep into the psyche of your target audience. So you can understand how they tick. And ramp up engagement to the max.
Get to know your buyers in a structured way with our (proven) interview process.
Understand what your customers want to see with value-packed customer surveys.
Build a vivid buyer persona picture with detailed desktop research.
UNDERSTANDING YOUR GOALS
Our discovery process means business. We want to know everything about you. Your company goals, ambitions, targets, KPIs, even your personal dreams and aspirations. Then we can set rock-solid goals and work out how to conquer them together.
Kick off with a Compatibility Call. Let’s give it a whirl and see if we click.
Lay solid foundations with our in-depth briefing processes.
You’ll get your very own Account Manager as a trusty sidekick. They know the right questions to ask and when to ask them (all with a smile on their super-skilled faces).
FOLLOWING THE FUNNEL
Your prospects are at different stages of awareness. So your copy needs to target each one individually, enticing them closer and closer to conversion – until they can no longer resist. We create a social media strategy that targets prospects at every step of the marketing funnel (including AFFU – the stage most marketers miss).
Determine which stage your reader is at to pinpoint the perfect message.
Use full-funnel word optimisation to captivate your audience.
Nurture relationships after-sale (AFFU) to keep paying customers coming back for more.
GETTING THE MESSAGE RIGHT
LinkedIn, TikTok, Twitter, Insta, YouTube. That’s a lot of platforms to contend with. Never mind the fact that each has its own audience that respond to different copywriting techniques. The good news? We know every platform inside-out. And we create your social media copy to influence the right people with maximum impact.
Dig deep to the core of your brand, leaving no corner undusted. In need of a little brand refresh? Our brand DNA workshops will make it happen.
Explore your competitors, identify gaps, and carve out your place in the market.
Get to grips with your brand voice so you consistently speak to your audience in a uniform way. Building trust. And driving conversions.
THE CREATIVITY AND CONVERSION MIX
The world of social media is fiercely competitive. You’ve got to stand out with flair, whilst making every conversion point count. Or you’ll just get lost among the sea of posts that your prospects are seeing daily. We use proven conversion formulas coupled with calculated creativity to grip your audience – and turn your brand into a viral sensation.
Put your copy through our famous 13 Lenses© framework. The “Creative Spark” lens injects the perfect dose of creativity into every sentence.
Use powerful storytelling techniques to build anticipation and paint a vivid picture in your reader’s mind.
Keep your copy simple, clear, and choppy with strong CTAs.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.