Pictures are useful. But they only tell part of the story.
CREATE CRYSTAL-CLEAR INFOGRAPHIC COPY.
Here’s a fact for you: content with visuals is 40x more likely to be shared than content without. That’s powerful stuff.
And when you add some compelling copy into the mix? That power is turbo-charged.
But… you’ve gotta do it right.
We create infographic copy that perfectly complements your design. And tells a story with instant clarity, backed by strategy-powered insights. POW.
We’re pretty nice. Honest.
Here are the infographic copywriting services we bring into the mix:
FINDING YOUR AUDIENCE
You want your words to strike a chord which takes getting to know your target audience in a structured way. You can identify their pain points, their level of expertise, and how they experience your brand on the buyer’s journey. Only then can you create infographics that resonate – and spread like wildfire.
Dig deep with buyer interviews. The most valuable answers come from knowing the right questions to ask.
Use our desktop research skills to boost your buyer persona picture.
Discover what your customers truly want with carefully crafted customer surveys.
REACHING YOUR GOALS
Our goal is to help you reach yours. To get started we need complete clarity on what we can achieve together.
Our discovery process means business.
We want to know it all: your company targets, KPIs, even your personal wants and wishes. That way, we can set super smart business goals (and smash every single one of them).
Test the waters with a Compatibility Call. Are we a good match? Of course we are. You’re awesome.
Who doesn’t love a rock-solid plan? Our briefing processes make sure we’re all on the same page.
You don’t get rid of us that easily. You’ll get your very own Account Manager to guide you from start to finish – and beyond.
ZIGGING ALL THE WAY TO STARDOM
Know what makes an infographic super shareable? When it’s got something fresh to offer. We cast a wide net over your industry to see what’s trending – and then figure out how to frame yours differently.
So your infographic stands out in a sea of sound-a-likes, makes a huge splash in your industry, and blasts your share-clicks out of the water.
Use our ‘Tone of Voice’ axis tool to strike the perfect balance.
Find your edge using in-depth competitor analysis. And apply our “Zig Zag Lens” to get you zigging while the industry zags.
Craft striking header options that hook readers with a clear and compelling benefit.
TELLING THE STORY WITH CLARITY
Long-winded, wordy copy that clutters up your infographic? Yuck.
Sure, your copy needs to be informative, but it also has to be clear. Or you’re at risk of repelling your readers (for good).
We use our homegrown 13 Lenses© methodology to make sure each word is perfectly balanced, singing out to your audience like a world-class soprano.
Make sure your messaging is in the right order using our “Hierarchy Lens”.
Put a laser-sharp focus on instant clarity, above all else.
Make sure your infographic information is both compelling and easily digestible.
DESIGNED TO PERFECTION
Your infographic has two working parts: copy and design. And striking the right balance between the two is the key to its success. We partner with designers – or work alongside yours – to create copy that’s design-ready.
Work with our own design partners to create a killer concept.
Provide a powerful wireframe to spark creative ideas, informed by UX best practices.
Already have a design? We’re happy creating copy that works with it and takes it to new heights.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.