Want credible copy? Better get it up to speed.
COPYEDITING TO KEEP YOUR CUSTOMERS CONNECTED.
“No, not [brand name]. They’re dated. Out of touch. Behind the times.”
Yeah, your copy may be bursting with creative copywriting techniques. But if it’s out-of-date? Or reads like a church hymn at a rave? You’re going to lose loyal fans.
Lucky for you, our copyediting skills are sharper than a surgeon’s scalpel. Making sure your existing copy is current and readability is ramped up to the max.
We’re pretty nice. Honest.
Here are the copyediting services that’ll catapult your copy to the moon:
CLEVER COPY ANALYSIS
Winning copy has a crystal-clear purpose. A service to shout about. An audience to inspire. We take a long hard look at the purpose of your existing copy and work out how to improve it. So it’s on the money every single time.
Pinpoint where we can improve readability with your target audience in mind.
Check how effective your copy is in terms of clarity, conciseness and coherence.
Strengthen the message of your copy so it resonates with power and purpose.
Ever sworn like a trooper during a job interview? No. It’s unprofessional. Well guess what? So are tons of spelling and grammar mistakes in your copy. Not only do they make you look a bit silly, but they’re a surefire way to lose trust and authority. We copyedit with a light touch to make sure your copy is up to scratch. No bloopers in sight.
Carry out a meticulous copy-wide spelling check.
Eliminate any embarrassing grammar or spelling errors.
Make sure your tone of voice is bang-on brand and not wildly off-key.
Sometimes your copy needs a chunkier edit. Maybe you’ve got a section that needs a bit of a rewrite. A refresh to bring it in line with current trends. Or maybe the hierarchy needs a rejig for clearer messaging. Our eagle-eyed experts will hone in on what your copy needs. Breathing new life into it and attracting customers like the next hottest binge-worthy Netflix series.
Kick off with a light copyedit to whip your copy into shape.
Rewrite existing copy sections to give them a much-needed spruce.
Make any amends to existing sections to improve readability (and engagement).
COPYEDITING AND COPYWRITING
And sometimes, you might need the whole shebang. Brand-spanking new copy, plus a sprinkling of edits to give your existing copy an extra-sparkly spruce. Whatever your copy needs, we’re ready for you (in fact, we were born ready).
Analyse your copy to spot glaring gaps and opportunities for improvement.
Breathe new life into your existing copy with a much-needed rewrite.
Bring your copy in line with the times, with new sections that are more relevant and up to date.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.