The story of a Salestech brand getting a fully fledged content strategy, with all the bells and whistles
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“Boosting organic traffic and conversion rates”
Case Story
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Case Story
Client:
Upland Altify
The story of a Salestech brand getting a fully fledged content strategy, with all the bells and whistles
“Boosting organic traffic and conversion rates”
THE SNAPSHOT
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Content/inbound strategy
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EBooks, webinar scripts, whitepapers, blog posts, SEO-optimised articles
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Tripled their Twitter following in 3 months
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Massively increased site traffic, blog shares & sales
Once upon a time
Upland Altify produces software for sales teams. Their blog content was overly technical, jargon filled, and failing to grip prospects. With a shortage of creativity and strategy, they were seeing minimal growth, conversions, and sales through their blog, other content assets, and social channels.
Help was at hand
With a content audit and fully fledged inbound marketing strategy, we rebranded their content, repurposed old blog topics, and built a content calendar, content matrix, and inbound funnel that would piece together all the elements necessary for success.
The day was saved
- With content/inbound strategy
- eBooks, webinar scripts, and whitepapers
- Blog posts, SEO-optimised articles, and guest posts
- Social media management and growth
And they lived happily ever after
- Having tripled their Twitter following in three months (from approx. 2000 to approx. 6000)
- Massively increased site traffic, blog shares, and sales gained via their inbound funnel
- Improved SEO, resulting in first-page search results for certain keywords
Check it out
What They said
William Jones – Head of SEO – Upland AltifyAs well as increasing our organic traffic through greater search engine visibility, they played a big part in improving our conversion rates and lead-nurturing success.
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