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“Boosting organic traffic and conversion rates.”

22
Case Story
Client: Upland Altify
The transformational story of a Salestech brand getting a fully-fledged content strategy, with all the bells and whistles.

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Case Story
icon-nav-prev Client Upland Altify icon-nav-next
Client: Upland Altify
The transformational story of a Salestech brand getting a fully-fledged content strategy, with all the bells and whistles.

New_Upland_Logo

“Boosting organic traffic and conversion rates.”

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THE SNAPSHOT

  • Campaign copy
    Content/inbound strategy
  • Website copy
    EBooks, webinar scripts, whitepapers, blog posts, SEO articles
  • Increase in sales
    Tripled their Twitter following in 3 months
  • Social media
    Massively increased site traffic, blog shares & sales

Once upon a time

Altify produced software for sales teams. Their blog content was overly technical, jargon-filled and failing to grip prospects. With a shortage of creativity and strategy, they saw minimal growth, conversions and sales through their blog, other content assets and social channels.

Help was at hand

With a content audit and fully-fledged inbound marketing strategy, we rebranded their content, upcycled old blog topics and built a content calendar, content matrix and inbound funnel that would piece together all the necessary elements to succeed.

The day was saved

  • With content/inbound strategy
  • EBooks, webinar scripts, whitepapers
  • Blog posts, SEO articles & guest posts
  • Social media management & growth

And they lived happily ever after

  • Having tripled their Twitter following in 3 months (from approx. 2000 to approx. 6000)
  • Massively increased site traffic, blog shares & sales gained via their inbound funnel
  • Improved SEO, resulting in first-page search results for certain keywords

Check it out

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What They said

As well as increasing our organic traffic through greater search engine visibility, they played a big part in improving our conversion rates and lead nurturing success.

William Jones – Head of SEO – Altify

More Samples?

We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.

Want to sink your teeth into something specific?

(+1) (917) 900-1346 – US (+44) 0203 070 3775 – UK info@creative-copywriter.net