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“Brand voice creation from the ground up”

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Case Story
Client: Olomi
A story of how a wellness start-up got its strategic identity and brand voice.
1213
Case Story
Client: Olomi
A story of how a wellness start-up got its strategic identity and brand voice.

“Brand voice creation from the ground up”

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THE SNAPSHOT

  • Campaign copy
    POWERFUL TONE OF VOICE CREATION FROM SCRATCH
  • Website copy
    RESONATING PRODUCT LINE STORIES
  • Increase in sales
    ON-POINT WEBSITE COPY
  • Social media
    SOCIAL STRATEGY AND COPY

Once upon a time

Olomi, a start-up wellness brand wanted a powerful brand voice that suited them to a T. 

They craved a brand identity that spoke to their audience. That could break through the noise and give their products the platform they deserved. 

The goal was two-fold: to create a resonating brand voice and let it ripple out across the brand.

Help was at hand

Enter, The Creative Copywriter. We love a challenge. And what better challenge than launching a new brand into a competitive market? 

First, we got back to basics. We spent time getting to know the Olomi brand, what they stand for and what makes them tick.

After feeling like we had gained a new zen best mate, we put all our creative energy into translating the Olomi brand into a clearly defined and strategic voice. When we had nailed this, we moved onto creating enticing product line stories, web copy, Instagram captions, and all-important Amazon descriptions.

We then crafted a social media strategy along with an in-depth competitor analysis to find out where the Olomi brand sits and worked out the optimal launch time.

The day was saved

  • With a highly effective and relatable brand voice.
  • With an exciting brand journey from concept to fruition.
  • Tight deadlines met with high calibre copy.

And they lived happily ever after

  • With an audience who love their brand voice. 
  • With a full-circle brand identity right across the board.
  • With a scalable brand voice and marketing copy.

What They said

More Samples?

We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.

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