Behind every winning content strategy stands big ideas. Ready for some lightbulb moments?
TOPIC IDEATION TO REACH EVERY CORNER OF YOUR AUDIENCE
Your customers want content that’s jam-packed with value. Content that solves their problems. Answers questions. And inspires desires.
It’s time to give your customers what they want.
Our topic ideation research is designed to uncover the biggest and brightest of ideas. Giving your content purpose and direction. And guiding your customers seamlessly along the buyer journey – all the way to conversion.
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Here’s how we use topic ideation to transform your content strategy:
UNDERSTAND BUYER PAIN POINTS
Want content ideas that are bang-on point? First you have to dig deep into your customers’ pain points. What challenges are they facing? What are the bug-bears plaguing their day? Our buyer research follows proven processes that unearth a treasure trove of insights. So you can capture their curiosity and be the solution they’re craving.
Detailed desktop research to get to grips with the pain points being talked about online.
Use our home-grown tool “Vocalyzer” to analyse the language buyers use when talking about their pain points. So you can mirror it.
Conduct in-depth buyer interviews to get all the juicy insider info.
CREATE CONTENT BUCKETS
How do you ramp impact up to the max? With content topics that are relevant – not random. So avoid spreading them too far and wide. Or you’ll end up with content that consistently misses the mark. We’ll create content buckets that break your content down by theme. Offering true value. And keeping your content on course.
Make sure we’re addressing each and every pain point of your audience.
Custom-create your content buckets to offer unique insight and advice.
Identify gaps so we can entice and educate customers on new topics.
CLEVER KEYWORD RESEARCH
Your content may pack a punch. But it doesn’t matter if no-one can find it. We conduct in-depth keyword research to make sure your topics are align with the SEO gods. That way your content will be fully optimised, relevant, and geared up to drive traffic all the way to conversion.
Make sure your topics are trendy enough to drive traffic.
Check your topics are niche enough to attract the right customers.
Strike the perfect balance between relevance and opportunity. Ready to get your content top-ranking?
THE RIGHT TOPICS AND FORMATS
Everyone likes to consume content differently. There’s no one-size-fits-all. To keep everyone happy (and engaged), you need to pick both the right topics and the right formats. We can help plan the types of content your customers are going to love – and pair them with the perfect format. All bases covered.
Create valuable long-form content like whitepapers and eBooks.
Craft shorter-form content like blog posts and case studies.
Produce non-written content like videos and infographics.
REPURPOSING EXISTING CONTENT
Sure, we’re experts at creating new content. But we don’t leave your existing resources gathering dust. Time to give it a new purpose. Repurposing existing content is powerful stuff. It breathes life into it, giving it the show-stopping makeover it deserves.
Tweak the language or focus of old content to reach a brand-new audience.
Tie old blog posts to wider campaigns by adding new headers or conclusions.
Generate new keywords to get them to the top of Google.
Veronica Berg – CEO – Dream Support
“The entire work process was such a blissful experience!”
“The copy the TCC team delivered is thrilling, it speaks straight to readers’ hearts and minds.”
“We couldn’t dream of a more professional, creative, supporting, and friendly partner”