Breaking news: Guess which brand has their industry buzzing? SPOILER ALERT! (It’s you).
Press releases, PR strategy and Media training
PRESS RELEASES, PR STRATEGY AND MEDIA TRAINING
Journalists need new stories, day after day. If you give them a good scoop? They’ll be your forever friend.
Powerful PR walks a tightrope between creativity, persuasion, and strategy. Nail it, and you’ll impact every corner of your business – while the media spreads the word for you.
Ready to hit the headlines?
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Here’s how we transform your press releases, perfect your PR strategy, and prepare you for the media:
KNOW YOUR AUDIENCE
You want to engage your fanbase. And appeal to journalists. So you need messaging that packs a punch. And it starts with truly understanding your audience. Buyer insights uncover your buyers’ pains, barriers, purchasing-decision factors, and buyer’s journey. Then you can begin shaping your success story.
Deep dive into the mind of your audience with buyer interviews that follow our proven process.
Get down to the nitty-gritty with value-packed customer surveys.
Boost your buyer persona picture with detailed desktop research.
PLAN THE BIG PICTURE
Before you make big moves, you need to set savvy business goals. Our discovery process runs deep. We want to know it all. Your company ambitions, targets, KPIs. Even your personal hopes and dreams. That way you make sure nothing is missed. And your business gets where it needs to go.
Test the waters with an informal Compatibility Call. Are we a good match? (If not, we’ll put you on the right track).
Get on the same page with our in-depth briefing process and docs. All bases covered.
Ongoing support and smiley service from a clued-up Account Manager. They’ve got the right questions to ask (and are armed with all the answers).
NEWS-HITTING PRESS RELEASES
Press releases can have a brilliant impact on your business… and bottom line. If they’re done right. Sure, pack them with information. But they also need to show journalists that they’re newsworthy. We shape your story into a hot-off-the-press release (see what we did there?). And watch it spread like wildfire.
Cover all bases by using the 5 ‘W’s – what, where, why, when, and who.
Craft a sensational story that talks the journalist talk.
Put your copy through our famous 13 Lenses© framework. Each ‘lens’ brings your copy into sharp focus for a perfectly balanced and engaging story.
RAZOR-SHARP PR STRATEGY
Your PR strategy needs laser precision. And getting it bang on is a juggling act. You need to target the right publications, using the right language, at exactly the right time. We work with you on brand awareness, reputational management, and crisis management. Making sure you never drop the ball.
A rock-solid social media strategy and systematic internal comms.
Tailor a smart PR content strategy using value-packed articles and blog posts.
Collate an impressive media list – the critical PR tool that makes up the framework of your PR strategy.
TRAINING FOR THE MODERN MEDIA
Talking to the press can be a minefield. Journalists with their tricky questions. Digging up dirt to find the next big scoop. And not everyone is naturally prepped to handle it in the best way. We run media training for your media-facing employees, so they’re 100% ready for anything. (No one wants to get caught with their pants down).
School your employees on what journalists need to know (and what they don’t).
Teach your employees how to craft the perfect media-facing message.
Discuss different interview techniques and how to handle tough questions.
Katherine Egan – Marketing And Business Development Coordinator – Frontier Economics
We’re really pleased. You guys are doing a great job and the team here have been really happy with the content and quality of work that’s coming back.