Breaking news: Guess which brand has their industry buzzing? SPOILER ALERT! (It’s you).
Service
Press releases, PR strategy and Media training
PRESS RELEASES, PR STRATEGY AND MEDIA TRAINING
Journalists need new stories, day after day. If you give them a good scoop? They’ll be your forever friend.
Powerful PR walks a tightrope between creativity, persuasion, and strategy. Nail it, and you’ll impact every corner of your business – while the media spreads the word for you.
Ready to hit the headlines?
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KNOW YOUR AUDIENCE
You want to engage your fanbase. And appeal to journalists. So you need messaging that packs a punch. And it starts with truly understanding your audience. Buyer insights uncover your buyers’ pains, barriers, purchasing-decision factors, and buyer’s journey. Then you can begin shaping your success story.
INTERVIEW
Deep dive into the mind of your audience with buyer interviews that follow our proven process.
SURVEY
Get down to the nitty-gritty with value-packed customer surveys.
RESEARCH
Boost your buyer persona picture with detailed desktop research.
PLAN THE BIG PICTURE
Before you make big moves, you need to set savvy business goals. Our discovery process runs deep. We want to know it all. Your company ambitions, targets, KPIs. Even your personal hopes and dreams. That way you make sure nothing is missed. And your business gets where it needs to go.
INVESTIGATE
Test the waters with an informal Compatibility Call. Are we a good match? (If not, we’ll put you on the right track).
ORGANISE
Get on the same page with our in-depth briefing process and docs. All bases covered.
SUPPORT
Ongoing support and smiley service from a clued-up Account Manager. They’ve got the right questions to ask (and are armed with all the answers).
NEWS-HITTING PRESS RELEASES
Press releases can have a brilliant impact on your business… and bottom line. If they’re done right. Sure, pack them with information. But they also need to show journalists that they’re newsworthy. We shape your story into a hot-off-the-press release (see what we did there?). And watch it spread like wildfire.
CREATE
Cover all bases by using the 5 ‘W’s – what, where, why, when, and who.
CAPTIVATE
Craft a sensational story that talks the journalist talk.
OPTIMISE
Put your copy through our famous 13 Lenses© framework. Each ‘lens’ brings your copy into sharp focus for a perfectly balanced and engaging story.
RAZOR-SHARP PR STRATEGY
Your PR strategy needs laser precision. And getting it bang on is a juggling act. You need to target the right publications, using the right language, at exactly the right time. We work with you on brand awareness, reputational management, and crisis management. Making sure you never drop the ball.
PLAN
A rock-solid social media strategy and systematic internal comms.
DEVELOP
Tailor a smart PR content strategy using value-packed articles and blog posts.
BUILD
Collate an impressive media list – the critical PR tool that makes up the framework of your PR strategy.
TRAINING FOR THE MODERN MEDIA
Talking to the press can be a minefield. Journalists with their tricky questions. Digging up dirt to find the next big scoop. And not everyone is naturally prepped to handle it in the best way. We run media training for your media-facing employees, so they’re 100% ready for anything. (No one wants to get caught with their pants down).
INFORM
School your employees on what journalists need to know (and what they don’t).
DEMONSTRATE
Teach your employees how to craft the perfect media-facing message.
COACH
Discuss different interview techniques and how to handle tough questions.
Frontier Economics
Katherine Egan – Marketing And Business Development Coordinator – Frontier EconomicsWe’re really pleased. You guys are doing a great job and the team here have been really happy with the content and quality of work that’s coming back.
These brands snapped up our PR strategy services. Have a look. You know you want to.
Sounding like we could help you sharpen your PR strategy?
Glad to hear it. Get in touch to talk it through.