Want relatable copy that resonates and ramps up revenue? Time to get to know your audience.
DRIVE INSIGHTS WITH BUYER RESEARCH THAT DIGS DEEP
Imagine if you could get inside the mind of your customer. Understand how they truly think. Guess what? You can. (Or we can for you).
In-depth buyer research delves into your customer’s world. How they think. Their pains. Dreams. Inspirations. And barriers. The whole shebang.
Ready to dig deep? We’re going for gold.
We’re pretty nice.
Here’s how our B2C and B2B buyer research expertise will boost your business:
STRATEGIC BUYER INTERVIEWS
A true outside-in approach starts with speaking to real-life buyers. That’s how we unearth the most valuable of insights. And speaking to a buyer that didn’t convert? It’s almost more valuable to know why someone didn’t pick your brand, than why they did. That’s where the real power lies. Now we’re talking.
Get to grips with their decision-making process using carefully crafted buyer interviews.
Dissect the interview results for a treasure trove of insights. The kind that out-of-this-world copy and content is built on.
Create buyer personas to paint a vivid picture of your target audience.
VALUE-PACKED CUSTOMER SURVEYS
Want to know how your audience truly feels about your brand? Time to face the music. It’s worth it. Honest. We cast a wide net to reach every corner of your audience. Hit them with an impressive-looking survey. And wait for the invaluable insights to roll on in.
Kick off with a survey-building workshop. And define the questions that’ll reveal the most rewarding results.
Put our findings under the microscope and identify key trends.
Build your buyer persona picture with our newly discovered survey insights.
Is clever copy missing from your customer surveys?
Explore our expert copywriting services to start driving conversions.
CLEVER KEYWORD RESEARCH
Organic traffic: the holy grail of content marketing. Not easy to achieve, but pull it off? And you’ll reap the rewards. That’s why finding the right keywords for business is… well… key. Our research strikes the perfect balance between relevance and opportunity. Keeping the SEO Gods happy and crafting copy that persuades and entices. Big wins all round.
Kick off by using your content buckets as keyword inspiration. (No content buckets? Don’t worry, we’ll help you define them).
Scour for keywords with high traffic, but low competition. Think long-tail keywords. Like “What is a long-tail keyword goddammit?”. That sort of thing.
Put together a personalised list of best keyword opportunities. The sort that drive organic traffic straight to your door.
DETAILED DESKTOP RESEARCH
Time to put on our detective hats. When it comes to research, we leave no stone unturned. That’s how we get a fully rounded insight picture. And make sure we never miss a trick. Desktop research boosts your buyer persona picture by shining a light on buyer behaviour. Ready to get on the case?
Make sure we’ve got your target audience down to a T.
Hunt for reliable research resources that reveal buyer opinions and behaviour. Note down the trends. And draw valuable conclusions.
Get to the juicy stuff with review mining. What do your customers love about your service? (And what they don’t). Time to find out.
Veronica Berg – CEO – Dream Support
“The entire work process was such a blissful experience!”
“The copy the TCC team delivered is thrilling, it speaks straight to readers’ hearts and minds.”
“We couldn’t dream of a more professional, creative, supporting, and friendly partner”