Words getting lost in translation? Time to get their mojo back.
TRANSCREATION TO KEEP YOUR COPY’S SPARK – NO MATTER THE AUDIENCE.
“Kids and grown-ups love it so, the happy world of Haribo.”
Sound familiar? You got it. That world-famous jingle will stick in our minds until the end of time.
But translate it directly into German?
“Haribo makes children happy…and adults as well.”
Safe to say it’s lost that air of magic.
Transcreation is more than translation – it tackles the message and feeling of your copy and content. So you can strike every single target audience with the same power, style, tone and intent. Just like magic.
We’re pretty nice. Honest.
Here’s how our content transcreation services keep your copy’s fire burning bright:
HONING IN ON YOUR AUDIENCE
No-one likes a tumbleweed moment. You want your copy and content to sing to every audience. But if you don’t understand how they tick? It’ll fall as flat as a soaking wet pancake. Our buyer research process gets to know your audience in a structured way. So you can connect with customers across every culture, language and belief.
Get to grips with what your target audience wants using structured buyer interviews.
Understand what your customers need with carefully designed surveys.
Analyse how your target audience talk using detailed desktop research (such as review mining).
AIMING FOR THE FINISH
To make moves in the right direction, we need to know all about you. Your company ambitions, motivations, targets, KPIs – the full works. That’s how we get total clarity on the journey ahead, set rock-solid goals and send you flying over the finish line.
Get to know each other with an informal Compatibility Call. Not the right match? That’s cool. We’ll know someone who is.
Set strong foundations for the road ahead with our flawless briefing process and docs.
Couple you up with a dedicated Account Manager. For ongoing support, clever questions (and a few good jokes along the way).
THE PERFECT PARTNERS
With our Sherlock Holmes-style research complete, it’s time for some true transformation. We work with transcreation partners who are as industry-leading as we are. Because every audience deserves the very best from your copy and content. Nothing more, nothing less.
Craft your copy from scratch to get it ready for transcreation.
Work from your rough translations and get finessing.
Localise your copy for English-speaking countries.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.