I hate olives.
(Or at least I used to.)
Rocking up with their little green heads, brimming with bitterness and changing up a recipe that I knew was working perfectly exactly as it was.
But boy, was I wrong.
Olives weren’t the problem. It was me.
And I soon realised we could find a way to work together to supercharge my skills (and my salad).
So when generative AI began to creep into the copywriting world, I realised – fast – that to stay ahead of the game, I had to jump on board.
Was I wary? Yep. Was it a little scary? You bet.
But luckily I had learnt a valuable lesson from my dear friend the olive: Embrace the wariness. Learn how to work with it. That’s when magical things can happen.
Here’s the thing: If you want a future in copywriting, you’re gonna need AI on your side.
Why? Because AI can help us copywriters out. Taking on all the time-consuming jobs you hate, so you can get on with writing awesome copy – only harder, better, faster, stronger.
And heads up! This new breed of copywriter is already in town. Swooping in, taking everyone’s jobs, all because they took the time to harness the powers of AI and the tools that come with it.
Ready to jump on board? You’d better be. And here’s a blog post all about how to get there.
Let’s go.
AI and copywriting: Where do I begin?
“AI CAN DO ANYTHING!”
Breaking news: not true.
However, it does have some skills, ones that could save you a bunch of time, help cure the dreaded writer’s block, and serve up a plate of inspiration when you need it most.
But relying on your own exploration is risky. It’s an AI minefield out there. Trust us, we know – we’ve been testing tools and exploring use cases from the second AI stepped onto the scene.
Oh, I know what you’re thinking:
“Wouldn’t it be great if there was an AI copywriting course on the horizon? One designed by experts and packed full of the best AI copywriting tool tips in town? Sigh.”
(Funny you should say that…)
What makes an awesome AI copywriting course?
Ever seen the Hitchcock movie The Birds?
That scene where each time the camera pans back to the kids climbing frame, more and more birds have appeared? (Yeah. Cheers for that, Alfred.)
That’s kinda like AI copywriting courses at the moment (but less creepy). There’s a whole ton of them beginning to spring out of the woodwork.
You just need to work out which one will give you the best bang for your buck.
And we’ve got a few thoughts on the matter.
The best course will:
- Be designed by expert strategists and real-life copywriters
- Be ever evolving in the industry with regular and exciting developments
- Have a supportive online community to help bounce ideas off, get feedback on tasks, and cheerlead you through the process
- Show you the AI tools you should be working with
- Try and test tools using a proven evaluation process (not just relying on regurgitated third-hand reviews)
- Cover the entire copywriting process from beginning to end
- Focus on timesaving benefits while keeping quality front and centre
The best course won’t:
- Be created by people who are NOT copywriters
- Shout about being “experts in prompting” (or be based solely on prompting)
- Be a “get rich quick” scheme
What are the best AI copywriting courses in town?
Well…here’s the thing. We’ve searched high, low, far, and wide.
And came up with zilch. Nada. Not a single course around to meet our sky-high standards…yet.
But what’s the saying? “If you want something done right, do it yourself.”
So that’s what we’re doing.
We’re busy cooking up an AI copywriting course storm, resulting in a recipe to rule them all (olives included).
It’s the only one you’ll ever need, and we’re getting so close to the finish line.
But we don’t want to keep you hanging while you wait. So here are some of the best AI copywriting resources to get you started:
#1 Wordtune Spices
Have you ever written copy that’s sounded a bit…flat?
Or stared at a judgy blank page while battling the dreaded writer’s block?
Meet your new “personal writing assistant”, Wordtune – the awesome AI tool that takes your copy and runs with it.
It also has a brand-new feature called “Spices”, and you can use it as a great shortcut.
Some things it can do:
- Transform a single word or idea into a paragraph. Those little sparks of inspiration that your writer’s block is putting out.
- Add facts and figures to your article to give them more credibility.
- Rephrase sentences to make them sound more (or less) formal.
The only issue? If you’re looking to inject a bit of humour into your copy, you’ll be disappointed. It’s as dry as a dusty desert.
#2 AI copywriting influencers to learn from
- Shlomo
Shlomo Genchin: freelance copywriter, AI copywriting guru, and all-round nice guy.
Make sure to check out his LinkedIn profile, where he’s always imparting his advice on AI and all things copywriting in general.
In fact, here is a handpicked gem of his just for you:
Free mini-course on writing headlines using ChatGPT
- Word Science newsletter (by little old me)
We like to keep our finger hot on the pulse of AI happenings. And we’re not greedy – we want to share it with you.
You’ll find it all in our monthly “Word Science” newsletter, which is packed full of all the AI tips, hints, and info you’ll need to kick-start your AI journey.
#3 How to prompt like a pro
If you’re not familiar with prompting, you’d better get to know. It’s a game changer.
Prompting is all about knowing what information to give AI tools to get the best results.
You need to get specific. Avoid complex terminology. Use complete sentences – and the rest.
How to master it? Learn from some copywriting pros.
8 Pro Tips to Use AI in Your Copywriting
The AI Revolution is Here: How Bloggers and Copywriters Can Stay Ahead with Prompt Engineering
I Am a Copywriter: How I Use AI Without Losing My Voice
#4 Our very own Copywriting with AI course
We told you we’re cooking up a storm, and we weren’t kidding.
Here’s a teeny snapshot of what you’ll be working with:
✅A course designed by expert copywriters and strategists from a world-renowned agency (trust us, most courses aren’t)
✅A supportive community of fellow students (and value-packed feedback from our very own copywriters)
✅Digestible lessons that cover every inch of the copywriting process
✅A course that updates with trends and tech developments as they happen
✅Tips, discounts, and special offers on the most cutting-edge AI tools around
And that’s just for starters.
Not long to wait now…
So there you have it.
Patience is a virtue. Good things come to those who wait. Yada yada yada.
But in this case, it couldn’t be more true.
Oh, and to sweeten the deal even more, we’re giving you a whopping 50% off when you pre-register. Sound good? Find out more here.