Blogging is important nowadays. And stress-free blogging is the key to a successful blog.
What I mean by this is – don’t stress out about writing your blog!
Don’t chew over what words to use, or worry how you’re going to sort those sentences into the smartest possible order.
As a creative copywriter, or anyone else with a blog, your ideas should flow onto the webpage naturally and easily. Us readers want your genuine ideas about the topic – not a brilliantly-crafted piece of copy.
If you write it naturally and cheerfully – then we’ll read it like that. If you write it like an emotionally-detached robot, we won’t be interested.
So here are 3 invaluable tips to good stress-free blogging…
1. Talk to your readers
I mean really talk to them. Like they are sitting with you in the room.
Be personal. Address them personally by using the word ‘you’ and talk about things they can relate to.
If you write like you’re talking to a mate (as in the British word for ‘friend’ – not a sexual partner!), then your readers will feel like one. They’ll take in everything you’re saying, feel comfortable reading your thoughts and will come visit again.
They’ll trust you.
2. Don’t think, just write
This is how you can blog with ease. Once you start thinking before every word then you start worrying. You worry about the best sentence structure and the ideal words to slot in etc. As a copywriter with creative skills, you may feel like you should represent your talent with every paragraph.
But trust me, fluidity is the key to blogging.
Write down your thoughts as they come to you and your readers will appreciate your honesty and genuine-ness. (And if you end up writing words that you aren’t sure really exist – like genuine-ness – just go for it!).
If you make mistakes along the way, you can always edit afterwards.
3. Know your topic
If you don’t, then how can you educate others?
Knowing your stuff is crucial. If you’re blogging for an employer on a subject you’re clueless about, then read-up on it!
Learn about it and get interested in it, quickly. Otherwise your readers won’t be interested in what you have to say. A truly creative copywriter should have the skill to absorb any new topic with speed and grace. (Or take one of these online copywriting courses.)
So if you need a talented blogger to reel in your customers and keep them engaged, then get in touch with us immediately!
Cheers guys and girls. See you soon. Have a stress-free week!