Five years ago, renowned international language academy, Eurocentres, was beginning to dip its toes into digital waters. Traditionally a classroom-based service, they sought to ride the digital wave, harness the power of their social channels and feed value to their customers both online and off. Communicating with past, current and potential customers alike, Eurocentres required blog content that was fresh, gripping, relevant and search engine friendly. And with the kind of pizazz that would have readers hitting those ‘share’ buttons before you could say “Present Perfect Continuous”.
The Creative Copywriter immediately understood the need for a powerful, consistent content calendar. By working closely with their marketing team, we created a weekly workflow which included two types of posts with two different missions. One value-driven article that would help push prospects from the ‘dreaming’ stage to the ‘searching’ stage in their buyer’s journey. And one bite-sized lesson article that would position Eurocentres as the authority in the English-language learning sphere and give prospects a taste of what Eurocentres could offer in the classroom. The strategy has been attracting, engaging and converting leads since 2012.
- Blog posts
- Lead-nurturing email copy
- Landing page copy
- 60k visitors per month on the Eurocentres blog, mainly via organic search results.
- Highly engaging blog posts
- Five years of fruitful cooperation, and still growing strong
- A happy, digitally-savvy language school
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